Part 1 essay:

A French winery is considering entering the Canadian Market.

You are assigned to develop a Market Entry Strategy for them.

What would be the best Market Entry Strategy you would suggest and why?

Provide details - such as when, where, how, with whom they should enter.

Evaluate what would be the advantage/benefit of that strategy vs any other.

Evaluate any disadvantages and risks.

Utilize the material covered in the course and classes thus far.

If it makes it easier - you can pick any French winery to work on as being the one from this essay.

NOTE: in this part identify but do not focus on products, prices, quantities, market shares - quantitative information will be in Part 2 of the essay.

And then this as Part 2 essay:

Continuing from the Part 1 essay - and the Market Entry Strategy you have proposed, quantify the strategy and market outlook:

- size of the target market: wine overall, French wine overall

- main segments: product types in this category

- main markets within Canada

- main competitors: who are they, market shares, sale value/volume

- your goals for this French winery - sales, shares, markets, timeline

Do research online. Present data that you find or come up with your own. Use less words more images/numbers/graphs/data.