Pat is opening up a unique and rare bookshop. They are starting with a bricks-and- mortar...
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Pat is opening up a unique and rare bookshop. They are starting with a bricks-and- mortar in-person store only but will want to promote the store and engage with potential customers on various social media platforms to get the word out about the new store. Beyond just a conventional web site, they will want to have discussion forums, virtual meet-the-author nights and regular social media posts about new arrivals to keep everyone informed about what they have in store. Eventually the store will have a multi-lingual e-commerce site where customers can browse and purchase these rare books on-line and have the books shipped anywhere in the world. To set up all the Management Information Systems, they are purchasing a Point-of- Sale (POS) system as the cash register to record each sale, and to set up customers with their own files so when they return, the store will have a complete customer purchase history on them. Pat would like to have a report on daily, weekly and monthly sales, broken down by genre of books. That will give Pat some insight into what is selling well, and what is not. Question 22 (3 points) Provide two examples (with brief explanations) from the case where a system is being used to convert data into information into knowledge. Clearly indicate what is data, what is information, and what is knowledge in your example. Limit your answer to 100 words. Pat is opening up a unique and rare bookshop. They are starting with a bricks-and- mortar in-person store only but will want to promote the store and engage with potential customers on various social media platforms to get the word out about the new store. Beyond just a conventional web site, they will want to have discussion forums, virtual meet-the-author nights and regular social media posts about new arrivals to keep everyone informed about what they have in store. Eventually the store will have a multi-lingual e-commerce site where customers can browse and purchase these rare books on-line and have the books shipped anywhere in the world. To set up all the Management Information Systems, they are purchasing a Point-of- Sale (POS) system as the cash register to record each sale, and to set up customers with their own files so when they return, the store will have a complete customer purchase history on them. Pat would like to have a report on daily, weekly and monthly sales, broken down by genre of books. That will give Pat some insight into what is selling well, and what is not. Question 22 (3 points) Provide two examples (with brief explanations) from the case where a system is being used to convert data into information into knowledge. Clearly indicate what is data, what is information, and what is knowledge in your example. Limit your answer to 100 words.
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Related Book For
International Marketing And Export Management
ISBN: 9781292016924
8th Edition
Authors: Gerald Albaum , Alexander Josiassen , Edwin Duerr
Posted Date:
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