People use word-of-mouth recommendations to provide information and to support and reinforce their purchasing decisions. The same principle is true of digital communications where the popular term "word-of-mouse" is used to reflect personal electronic recommendation and endorsement. Critically evaluate the various types of electronic word-of-mouse communication and substantiate which type would be beneficial to a company like Kylie Jenner's Cosmetics.

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Electronic wordofmouth eWOM communication can take many forms including social media posts online reviews blog posts forums direct messages and email ... View the full answer