Pepsi Co and Coca Cola charge very similar prices for almost identical products: The Pepsi Max price is 0.12 /100ml and the Diet Coke price is 0.11 / 100 ml. This can be taken as indication of collusion. Yet, by reading the article "Cola wars" from The Economist 26-09-2020, suggest three types of actions taken by PepsiCo show that the firms do not collude.

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