PepsiCo owns and sells beverages such as Pepsi, Diet Pepsi, Pepsi Max, Aquafina, Tropicana, and Lipton as

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PepsiCo owns and sells beverages such as Pepsi, Diet Pepsi, Pepsi Max, Aquafina, Tropicana, and Lipton as well as food products such as Lay's, Ruffles, Doritos, Tostitos, and Quaker Oats. Which type of brand architecture strategy does PepsiCo use?

Branded House

House of Brands

House-blend (Hybrid)

None of these answers are correct

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Essentials Of Organizational Behavior Bridging Science And Practice

ISBN: 9781453339244

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Authors: Talya Bauer, Berrin Erdogan

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Posted Date: Jan 18, 2024 07:36 AM

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PepsiCo owns and sells beverages such as Pepsi, Diet Pepsi, Pepsi Max, Aquafina, Tropicana, and Lipton as

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Essentials Of Organizational Behavior Bridging Science And Practice

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