The application of IT to support customer relationship management become one of major concern for business...
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The application of IT to support customer relationship management become one of major concern for business peopleespecially in service industries. Business and IT managers in those areas are now exercising data management to find out solution in a way that it reaches efficient practices and excellence in its operations. Questions: a. Describe the major functions of IT in relation to the application of customer relationship management? b. Describe the basic requirements for a company to apply customer relationship management properly? c. Explain the business value of customer relationship management in business. Provide examples if possibles. The application of IT to support customer relationship management become one of major concern for business peopleespecially in service industries. Business and IT managers in those areas are now exercising data management to find out solution in a way that it reaches efficient practices and excellence in its operations. Questions: a. Describe the major functions of IT in relation to the application of customer relationship management? b. Describe the basic requirements for a company to apply customer relationship management properly? c. Explain the business value of customer relationship management in business. Provide examples if possibles.
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Related Book For
Statistical Techniques in Business and Economics
ISBN: 9781260239478
18th Edition
Authors: Douglas Lind, William Marchal, Samuel Wathen
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