Perform online market research to select an existing company with an active social media presence. Compose a  2- to 3-page paper (500 to 750 words) in APA format explaining why you are choosing this company for your final project. Include a brief history of the company along with the company's mission. Be sure to add a clear description and explanation of how the company is currently implementing a social media marketing plan so you can develop additional plans and suggest recommendations and improvements.

Then, use Social Media Marketing Form Tactical Options  as a guide to outline a social media marketing plan for the company you selected. Include in your paper any questions you may have as it relates to this social media marketing plan. Do you have enough social media evidence for this company and its current marketing plan to complete the final project? What other research is necessary for you to gather to complete the project? Discuss at least three aspects of the social media marketing plan you will analyze in-depth.