Perusahaan Otomobil Kedua Sendirian Berhad (English: Second Automobile Manufacturer Private Limited), usually abbreviated as Perodua /prdju/, is

Perusahaan Otomobil Kedua Sendirian Berhad (English: Second Automobile Manufacturer Private Limited), usually abbreviated as Perodua /pəˈrɒdjuːə/, is the second largest automobile manufacturer in Malaysia after Proton. It was established in 1992 and launched its first car, the Perodua Kancil in August 1994. 'M2' refers to the code name used when the project to establish Perodua was still top secret. Perodua shareholders are UMW Corporation Sdn Bhd with a 38% stake, Daihatsu Motor Co. Ltd. (20%), MBM Resources Bhd (20%), PNB Equity Resources Corporation Sdn Bhd (10%), Mitsui & Co. Ltd (7%) and Daihatsu (Malaysia) Sdn Bhd (5%).

Perodua mainly produces minicars and superminis and does not have models in the same market segments as Proton. They do not design or engineer their major components, such as the engine and transmission, in-house. Historically, Perodua cars have used Daihatsu component designs. Daihatsu had a 20% stake in Perodua at the time of the company's launch, which increased to 25% in 2001 and then to 35%. In 2004, Perodua began assembling the Toyota Avanza at its Rawang plant, for sale in Malaysia.

In the UK, some Proton dealers sell their cars and want to attract customers looking for a smaller, cheaper alternative to the Proton range. However, UK sales figures are extremely small and in 2008 Perodua sold just 624 cars (down from 914 in 2002) and pale in comparison to the 2008 figures of 28,036 for Hyundai, 29,397 for SEAT. Sales increased slightly in 2009 (to 650) and then to 761 in 2010, mainly due to the success of the new Perodua Myvi. Apart from the United Kingdom and Singapore, Perodua also exports its cars to Mauritius, Brunei, Sri Lanka, Cyprus, Malta, Egypt, Nigeria, Senegal, Lebanon, Qatar, Saudi Arabia, Syria, Nepal and Fiji in small quantities through local dealers. .

Perodua organized a competition in 1997 to find a new corporate logo, which would be launched alongside its next model, tentatively known as the X555. The competition was won by Johnson Ng Weng Kuan, an architecture student from Universiti Teknologi Malaysia. Perodua officially launched the new corporate logo on August 24, 1998 when they launched Malaysia's first 4x4 vehicle, the Perodua Kembara.

The new logo maintains the 'P' and '2' and the colors of the old square logo, but has been further stylized to become elliptical, which is more fluid and dynamic. The color green represents social responsibility towards the environment and the community, while the color red symbolizes the development of a competent workforce and resilience to face the challenges of the globalized world. However, the emblems fitted to the company's latest cars feature black instead of the green and red areas, with the chrome relief kept as it was.

Perodua will become the largest compact car manufacturer in Southeast Asia. As of October 2005, it had produced a cumulative total of 1 million cars. By July 2007, it is expanding to 240,000 per year.

Compared to Proton, Perodua has been quite successful in its businesses. Its cars are very popular among Malaysians, such as the Perodua Myvi, which sold 80,327 units in 2006, outselling its rival's best-selling car, the Proton Wira at the time, which only sold 28,886 units in Malaysia. In 2006-2010, Perodua became the best-selling car company in Malaysia. In the first half of 2011, the table flipped where the highlight of the figures was that Proton had overtaken Perodua as the best-selling brand this year. It has been many years since the first domestic car manufacturer has been number 1 and although part of the reason was that Perodua's supply in the second quarter was limited (due to the phasing out of the old Myvi) and also the problems caused Due to the amendments to the HP Law, it must also be said that Proton's current lineup is the strongest and has attracted many customers, noted the main models Proton Saga and Proton Persona. Proton delivered 85,223 units to take a 28.7% share of TIV while Perodua delivered 79,467 units, a difference of 5,756 units.

Question 1

Perodua is considered a fast-paced automotive industry worldwide. Discuss the factors that can contribute to Perodua's business success in the information age.

(50 points)

Question 2

Discuss the application of competitive dimensions for an automotive industry.

(50 points)