P&G Segments Its Market Along Multiple Dimensions 1. In addition to the list of options presented in
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P&G Segments Its Market Along Multiple Dimensions
1. In addition to the list of options presented in this case, how else might a multibrand conglomerate like P&G segment its millions of customers? Use other ideas from the chapter to suggest other segmentation methods that could be used.
2. What other emerging segments of consumers would be attractive for P&G, such that it might start developing new product lines to appeal to them?
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ISBN: 978-0078025334
3rd edition
Authors: Robert Hurt
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