Pick any two of the 11 marketing metrics listed below. & for each, pick a companys brand
Question:
Pick any two of the 11 marketing metrics listed below. & for each, pick a companys brand or product and describe how each of those brands or products would benefit from the application of each of the marketing metrics you selected (ROMI) Return on marketing investment. That is, what will the information reveal that will be useful in marketing planning and how might the information be used by the company?
Elements of Great Marketing Metrics
1. Market Share
2. Penetration
3.Cannibalization Rate
4. Customer Lifetime Value (CLV)
5. Sales Force Effectiveness
6. Margin on Sales
7. Supply Chain
8. Promotion and Pass-Through
9. Cost Per Thousand Impressions (CPM)
10. Share of Voice
11. Click-Through Rates
Smith and Roberson Business Law
ISBN: 978-0538473637
15th Edition
Authors: Richard A. Mann, Barry S. Roberts