(Please add more information to this product than what I have put in the our product section!)...
Question:
(Please add more information to this product than what I have put in the our product section!) and list the websites you used :)
Product: Absolute Dahlia
Our Product: we are going to create for our project is going to be a vegan, cruelty-free and all-natural multi-purpose hair mask. What makes this product special is that it is made using the petals of the dahlia flower, which is used to treat dry skin, to help with dandruff. Our product is also made without harming any animals or ecosystems, we wanted to make a product that was beneficial to not only our customers but to our environment and our planet as well as leaving people with long, thick, and healthy hair.
Detailed Project parameters:
You and your team have identified an existing product (good/service or idea) that you are interested in bringing to a new, untapped market. For this project you must complete secondary research. You may also use primary research, but this is not a requirement. Use a minimum of fifteen different resources to support the plan you have developed. Remember all sources must be properly cited (this means citations in text as well).
1. Marketing Environment - Situation Analysis (SWOT)
Through research you will identify and interpret environmental factors relevant to your product and potential target market. You will organize your findings by doing a:
A. SWOT Analysis
For this section, you need to complete the internal assessment from visiting the website and other online sources and possibly (if you can but not required) a visit to an existing location of where this product can be found. You will conduct an external environmental assessment for the chosen product focusing on these external influences: Demographic, Social/Cultural, Technological, Economic, and Regulatory. Review the Marketing focused SWOT analysis format discussed in class.
(Clearly identifies the business strengths, weakness, opportunities and threats. Explanation for response is thorough and reasonable)
B. Competitor Analysis
Provide a detailed competitor analysis. Identify three key direct as well as three indirect competitors for your product and your rationale for each. Document what you consider to be their major strengths and weaknesses in relation to your product based on what your target market is looking for.
(Clearly identifies and analyzes competitors. Explanation for competitor selection is thorough and reasonable)
Income Tax Fundamentals 2013
ISBN: 9781285586618
31st Edition
Authors: Gerald E. Whittenburg, Martha Altus Buller, Steven L Gill