Please answer in short answer as this is being timed.

8. Alicia is a 75-year-old biotech professor who through a number of inventions has become a billionaire She is not particularly social media savvy but does a have presence on LinkedIn, Facebook & Twitter. She reads Wired(technology periodical) and many scientific publications as well as watches business news.

1. She has recently designed a health management app.
2. Alicia is well-known, liked, and successfully sells her apps to many 35 to 67 year-olds.
3. She wants to start selling to 18 to 25 years old consumers.
4. Marketing Research shows two things:

• • One, Alicia is not well-known by 18 to 25-year-olds.
  • Two, of those 18 to 25-year-old's who do know her do not feel that they have much in common. They do not think she would understand them and how they live. They see her as an old and rich businessperson.

ANSWER - using only this information and your understanding of the class material (don't do outside research).

PART A:

Based on the marketing research provided in this question develop a social media strategy utilizing the steps of the funnel. How would Alicia move 18 to 25-year-olds through the funnel? (use only the AIDA model)

In your answer explain the type of content and how the type of content would change as you move through the funnel.

PART B: Also, which SMP would you select and explain why?

9.In the family neighborhood restaurant example, we discussed in class, there were two KPI's that the restaurant used to determine if their new delivery with online ordering worked. Not using the two mentioned in this question, come up with another KPI that does not relate to revenue or profit but can be was used to determine if the delivery with online ordering worked.

A (1) KPI

B (1) What indicated success?

Answer rating: 100% (QA)

1 PART A Social Media Strategy for Alicia using the AIDA Model Attention To grab the attention of 18 to 25yearolds Alicia could start by creating enga... View the full answer