Please answer the following multiple choicequestions. 1. What move by CEO Don Thompson in January 2015 indicated
Question:
Please answer the following multiple choicequestions.
1. What move by CEO Don Thompson in January 2015 indicated achange in direction for McDonald’s?
He decided to stop the sale of Happy Meals due to their highcaloric content.
He announced a new related diversification strategy that wouldcapitalize on the company’s existing supplier relationships.
He announced his retirement as president and CEO.
He decided that the company would vertically integrate and takefull control of its own marketing systems.
None of these is correct.
2. Based on the results of consumer surveys, what was theoutlook for McDonald’s in 2003?
Optimistic, suggesting rapid growth in coming years.
Neither pessimistic nor optimistic, suggesting uncertainty forall companies in the fast food market.
Mixed, suggesting a lack of consumer knowledge of theindustry.
Pessimistic, with the company headed for serious trouble.
None of these.
3. What popular option was phased out in 2004 as a result ofgrowing health concerns?
The Dollar Menu
The Big Mac
The McRib
Supersizing
All of these
4. What did McDonald’s do as part of the McCafé beverage rollout?
The company built specialty beverage platforms in all U.S.outlets.
The company added bakery items to its Happy Meals.
The company began offering new sushi appetizers calledMcSushi.
The company brought in local musicians to entertaincustomers.
None of these is correct.
5. What type of product did McDonald’s introduce to attractcost-conscious consumers to its restaurants over other competingfast food restaurants?
The Dollar Menu
The Value Menu
Freebies
Non-peak time menu
Early-birds menu
Income Tax Fundamentals 2015
ISBN: 9781305177772
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Authors: Gerald E. Whittenburg, Martha Altus Buller, Steven Gill