Please explain what is Customer touch point , and how customer touch point has change in digital
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Please explain what is Customer touch point , and how customer touch point has change in digital era?
Explain the four touchcontact points between marketers and consumers, stating the level
of control and impact for each.
Distinguish among the terms Paid, Earned and Owned media.
Related Book For
Income Tax Fundamentals 2013
ISBN: 9781285586618
31st Edition
Authors: Gerald E. Whittenburg, Martha Altus Buller, Steven L Gill
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