In 2005 , the FTC approved the merger of The Gillette Company with Procter & Gamble. Experts
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In 2005 , the FTC approved the merger of The Gillette Company with Procter & Gamble. Experts who reviewed the merger said it made sense that it was approved because the two companies had few products in the same market categories. In order to satisfy the government, the companies had to sell only two of their brands to other companies. What factors that affect mergers are illustrated in this story?
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Modern Database Management
ISBN: 978-0133544619
12th edition
Authors: Jeff Hoffer, Ramesh Venkataraman, Heikki Topi
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