Please read the case ( MitiMeth: A Nigerian global enterprise goes global) and answer the following questions:

Analyze the Nigerian Business environment in which MitiMeth operates

Explain the marketing challenges faced by MitiMeth

Make suggestions for suitable country or countries that MitiMeth and consumer segments should target

Suggest the appropriate international marketing strategy for MitiMeth

What advice would you give to a social enterprise in a developing country that aims to expand into western countries based on MitiMeth case study?

Answer rating: 100% (QA)

Nigerian Business Environment The Nigerian business environment is challenging but it is also full of opportunities The country has a large and growing population a rising middle class and a growing e... View the full answer