Please select ONE company that has made a successful transition in becoming a global presence in another
Question:
Please select ONE company that has made a successful transition in becoming a global presence in another country.
Answer the following questions:
1- What type of business are they? What product do they sell?
2-What is the importance of marketing in a global economy?
3-Did the product has universal demand?
4-Were there any obstacles while entering another country? What were they?
5-How did they create a global brand?
6-Did the company have to make any modifications to their product? How?
7-What is the importance of market research?
8-What was the benefit for the company to become a global business?
Please present your findings in a research paper format (3-5 pages)
Income Tax Fundamentals 2013
ISBN: 9781285586618
31st Edition
Authors: Gerald E. Whittenburg, Martha Altus Buller, Steven L Gill