Please submit a brief proposal (one page) describing your topic for your Marketing Plan that is due in week 7. Keep in mind your final paper is a 15-page marketing plan for a product or service of your choice. I expect your paper to be well researched, clearly written, well organized, and generally reflective of graduate-level academic work. Things to include in a proposal: What (company or product), Why (does the company not exist, are they missing the mark, or do you just want to write a new innovative plan for the company), and some preliminary thoughts on "how". This could include a new market you intend to reach or a new strategy you want to employ.

This proposal must be in 6th edition APA format.
(Please note there is no specific form for a marketing plan proposal, so structure it like a typical APA formatted paper including a proper title and reference page)

Answer rating: 100% (QA)

In todays business environment its more important than ever for companies to have a comprehensive and wellexecuted marketing plan This is especially t... View the full answer