Point of Parity What are the key points of parity ( PoP ) of the B honey
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Question:
Point of Parity
What are the key points of parity PoP of the B honey brand? Identify the type of PoP for each identified PoP.
Point of Difference
What are the key points of difference PoD How well do the identified PoDs fulfil the three criteriaconsiderations for PoD.
Brand Mantra
Develop the companys brand mantra that aligns with the above brand positioning. Identify the components of the brand mantra brand function, descriptive modifier, and emotional modifier
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