post 1 ) I've always been an Apple customer, at first it was what everyone else was

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post 1)I've always been an Apple customer, at first it was what everyone else was buying so at that point in life just wanted to go with the trend. Once I started it was hard to stop. I pod touches, i phones, I pads, air pods Apple Watch. Once you start you almost have to stick with all the same brand and I love the fact that they all work all so well together and share chargers and information transfers sooo well. You can have the same information with multiple devices at all times. Apple is so user friendly and honestly I don't think that are that badly price for how well the product is. Also another key for me is the fraud and virus protection that apple provides better than any laptop I've ever had! At this point I think that apple would have to really mess up, become non user friendly, or just become insanely priced for me to no longer use them. Everyone around me use them and I recommend them to anyone whenever I can!

Post2)Good evening class and Mr. Sampson,

A brand that I would say I'm loyal to would be Polo Raph Lauren. They have kept me loyal for years. The quality of their products can stand the test of time. I have been in the fashion industry for years and I can honestly say that Polo never switches up. Year in and year out, they produce the same quality for the preppy guy. Whether it's a simple button-down shirt, a classic polo, or simple t-shirt the quality is truly amazing. I can honestly say that its pricey but I'm willing to pay it for the longevity. Polo seems to never go out of style. I feel as though the company be a little more diversified and inclusive when it comes to their marketing, Polo seems to represent all ethnicities because it's a simple brand but with a huge influence. I still continue to buy the brand despite this issue but I'm more cognizant of the price I'm willing to pay for it at times. I'm very apprehensive about paying $115 for a shirt when i could possibly get it cheaper at a TJ Maxx for less than half the price. That's just my outlook how I spend my money these days. I just have become more self-conscious about my spending habits.

1) In your replies to at least two peers, name one idea you have for a marketing communication channel that could help support brand loyalty to your peers' preferred brands, and explain why?