prepare a project on the marketing strategy of a fries manufacturing company ,as for IMC part to

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prepare a project on the marketing strategy of a fries manufacturing company ,as for IMC part to mention what are the possible recommendations of each part t.hat the company may apply

1. Executive Summary
The executive summary is a synopsis of the overall marketing plan. It should provide an
overview of the entire plan including goals/objectives, strategy elements, implementation
issues, and expected outcomes. The executive summary should be the last part of the
marketing plan that you write.

2. Situation Analysis A. The Internal Environment:  Review of marketing goals and objectives  Review of current marketing strategy and performance  Review of current and anticipated organizational resources

B. The Customer Environment  Who are the firm's current and potential customers?  What do customers do with the firm's products?  Where do customers purchase the firm's products?  When do customers purchase the firm's products?  Why (and how) do customers select the firm's products?  Why do potential customers not purchase the firm's products?

C. The External Environment  Competition  Economic Growth and Stability  Political Trends  Legal and Regulatory Issues  Technological Advancements  Sociocultural Trends

3. SWOT Analysis: A. Strengths B. Weaknesses C. Opportunities D. Threats E. The SWOT Matrix

4. Marketing Strategy A. Primary Target Market: Identifying characteristics (demographics, geography, values, psychographics) Basic needs, wants, preferences, or requirements Buying habits and preferences Consumption/disposition characteristics

B. Product Strategy Brand name, packaging, and logo design Major features and benefits Differentiation/positioning strategy Supplemental products (including customer service strategy) Connection to value (core, supplemental, experiential/symbolic attributes

C. Pricing Strategy Overall pricing strategy and pricing objectives Price comparison to competition Connection to differentiation/positioning strategy Connection to value (monetary costs) Profit margin and breakeven Specific pricing tactics (discounts, incentives, financing, etc.)

D. Distribution/Supply Chain Strategy Overall supply chain strategy (including distribution intensity) Channels and intermediaries to be used Connection to differentiation/positioning strategy Connection to value (nonmonetary costs) Strategies to ensure channel support (slotting fees, guarantees, etc.) Tactics designed to increase time, place, and possession utility

E. Integrated Marketing Communication (Promotion) Strategy Overall IMC strategy, IMC objectives, and budget Consumer promotion elements Advertising strategy Public relations/publicity strategy Personal selling strategy Consumer sales promotion (pull) strategy Trade (channel) promotion elements Advertising strategy Public relations/publicity strategy Personal selling strategy