President has a small majority in the House of Representatives and the Senate is split 50/50. The
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President has a small majority in the House of Representatives and the Senate is split 50/50. The President has a 48% approval rating, so this will require support from both parties to pass the legislation. Also, middle elections are 6 months away and the President is likely to lose the House and Senate. You will provide a media strategy that focuses on:
What areas would generate the most support from both sides?
What factors work in the President's favor?
What factors must be overcome?
Media strategies to use: Where to go on TV, make speeches, agenda-setting, etc.
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