Pretend you are conducting a survey research study to determine the importance of university brand name /
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Question:
Pretend you are conducting a survey research study to determine the importance of university brand nameprestige and features on student decision to select a particular university. Would you use openended, closeended questions, or a combination of both? Why?
Related Book For
Basic Marketing Research
ISBN: 978-1133188544
8th edition
Authors: Tom J. Brown, Tracy A. Suter, Gilbert A. Churchill
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