Pretend you are the CEO of a company that produces whole-wheat pasta. What are opportunities in the external environment for this product (diabetics eat whole wheat pasta; South Beach diet promotes whole wheat consumption; whole wheat is healthier than white flour)? What are environmental threats to whole-wheat pasta (low-carb diets; less popular taste; less appealing to children)?

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As the CEO of a company that produces wholewheat pasta analyzing opportunities and threats in the external environment is crucial for strategic planni... View the full answer