Price is set based on easily available accounting data for the offering. However, data on demand and
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Price is set based on easily available accounting data for the offering. However, data on demand and competition, even if available, is ignored during the offering's pricing process. What is the pricing model is being talked about here?
Related Book For
International Marketing And Export Management
ISBN: 9781292016924
8th Edition
Authors: Gerald Albaum , Alexander Josiassen , Edwin Duerr
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