Product Levels Product levels are important in marketing, it allows the sales professional to use these levels
Question:
Product Levels
Product levels are important in marketing, it allows the sales professional to use these levels on assessing and assigning how precisely a product or a service can meet consumer demands and needs (Air focus, n.d.). Our application (Tajheez) uses three product levels which are the Core level, Actual level, and Augmented level to categorize our service in a structure that aligns with our customer's segments, as identified by their needs and desire.
- Core Level
This level is important to understand the main benefit that our service brings to the consumer. Our application Tajheez aims to provide ease of access to various utility services under one roof so that it can fulfill the needs of the user faster and easier.
- Actual Level
At this level, we turn our core benefit App Service into an actual service for customers to use. This involves the following:
- Brand Name: Tajheez.
- Quality Level: Tajheez app is high quality. The app functions as per customer requirements with no bugs or code defects. The app uses security authentication to determine the identity of the user as well as verify and validate that identity.
- Design: Tajheez app is designed to attract users who are interested in the service. The app has an icon that reflects our service. The interface elements, font size, language, colors, and image are all clear to use. Tajheez app design focuses on the actual functional experience of the user as well as usability.
- Features: Tajheez app features are desirable and offer a great user experience. It is user-friendly as it has an easy process to log in and register. The app is easy to navigate between the screens, has clear icons, buttons, and images for each service plan, and has clear service options to choose from with a clear purpose for each utility service.
- Augmented Level
At this level, Tajheez offers further options, benefits, and additional services that the app provides for the users. This involves the following:
- Delivery & Credit: Tajheez app mode of payment is done online. The user can pay easily using his credit card to save time and simplify transactions.
- Service Support: The app comes with a chat support feature that can respond to any search or issue addressed by the user. The user can also contact by calling or emailing the support center if any information or help is needed.
- Warranty: As a service app, Tajheez does cover service specifications depending on the utility service provided for the user. For example, Tajheez offers a 3 to 6 months warranty for plumber services either to individual customers or companies.
- After-Sale Service: Tajheez app sends auto emails to customers after service sales that include a thank you note and contact details as well as the name of a person who can be reached by the customer in case of any questions or help. There is also follow-up guidance for every service that the app offers for clients to read. Tajheez also provides a follow-up service every 6 months on some of the services such as checking on how good the plumbing service they received, offering AC cleaning and listening to the needs, and opinions of customers to improve quality.
WHICH LEVELS WILL YOU HIGHLIGHT IN YOUR PRODUCT PROMOTIONS AND WHY?
International Marketing And Export Management
ISBN: 9781292016924
8th Edition
Authors: Gerald Albaum , Alexander Josiassen , Edwin Duerr