Product or Service Chosen for Marketing Plan: Provide a brief description of the product and this product
Question:
Product or Service Chosen for Marketing Plan: Provide a brief description of the
product and this product you choose is exit.
1. External Influences : Regulatory forces ? economic trends? social demographic trends ?technology trends ?
2. Competitive Analysis : Market share trends ? marketing activity assessment? competitive innovations?
3. Product Analysis Sales volume trends? Market share trends? Distribution trends? New-product activity Marketing communications activity ?
4. Competitive Analysis Market share trends? Marketing activity assessment ? Competitive innovations?
5. SWOT Analysis Strengths? Weaknesses? Opportunities ? Threats ?
6. Market Analysis
Market size and growth rates? regional market importance ? seasonal analysis ? consumer data? consumer behaviour ? product trends? media expenditure trends. ?
7. Product Analysis
Sales volume trends? market share trends? distribution trends? New-product activity ? marketing communication activity. ?
After choose a product answers all question below. Include source.