Product packaging- (design, colors, logos, etc.): Coke has a clear plastic bottle. There is a red wrapper
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Question:
Which products/brand names compete most closely with each other?
Are they placed close to each other on the shelves or far apart?
Related Book For
Global Marketing management
ISBN: 978-0470505748
5th edition
Authors: Masaaki Kotabe, Kristiaan Helsen
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