Client:	HCMC Pilates Centre
Context:	Tam Nguyen is a local entrepreneur and pilates teacher looking to start a business in central of HCMC, Viet Nam or the surrounding areas. Tam Nguyen is a qualified sports massage therapist and pilates teacher and previously ran a pilates studio in Da Nang. Having recently moved to HCMC, Tam Nguyen is looking to start up a lifestyle business, generating up to 300 million VND per annum, in Viet Nam or the surrounding area
Project:	Tam Nguyen is looking for a space to teach up to 10 people on a 1:1 basis and in small group classes. There is a need to house machines, therefore she needs more than just a teaching space and requires a small studio space.
Scope of Project	The project may involve: Sourcing and costing available spaces in HCMC and the surrounding area; Mapping the local direct and indirect competition to determine their basis of competition; Developing a marketing profile and strategy – online and offline – to stimulate customer demand; Developing a business strategy to position the business within the local fitness sector. Note: this project does not involve writing a business plan or setting up the business.

Summarize:

Tam Nguyen is a qualified sports massage therapist and Pilates teacher who is planning to start a lifestyle business in central HCMC or the surrounding areas of Vietnam. She needs a space that can accommodate up to 10 people for one-to-one sessions and small group classes, as well as a small studio to house machines.

The project may involve:

• Sourcing and costing available spaces in HCMC and the surrounding area;
• Mapping the local direct and indirect competition to determine their basis of competition;
• Developing a marketing profile and strategy – online and offline – to stimulate customer demand;
• Developing a business strategy to position the business within the local fitness sector.

Questions:

she has decided to move their business from Danang to Ho Chi Minh City due to the potential market.

They want to expand more of their business in HochiMinh City and make it a little bit bigger, with 10 people at the same time in the class.

Tam Nguyen will hire for two or three more trainer that she can have more time to operate to business in Ho Chi Minh City and Danang as well.

They also want to target customer segmentation around generation Y&Z.

The most important details in this text are the location of the business.

The business has no website and just only personal Facebook.

Write an individual 2500-word consultancy report, which must include:

1.An overview of the project and a clear identification of the Scope of the Project (i.e. what was the project about?).

•The best way to do this section is to start by explaining the ‘Client’s Needs’ and then outlining the ‘Scope of Your Project’.

•The reason for this is that the Client’s need is always much bigger than the scope of the consultancy.

•The client always needs more, so consultancy negotiations start big and then narrow down to clearer and more manageable scope.

•You did this in the early part of the project, so this section is just asking you to redefine this and by doing so, you are in effect providing an introduction to the assignment.

2.A critical discussion of your actual project methodology – this should draw on consultancy theory and models discussed in the module.

•This is section focuses on what you did and how you did it, although it is more of a business methods section, than a research methodology section.

•This means that you should focus on how you ran the consultancy project as a team, for example:

•What project management techniques did you use?

•How did communicate with each other and the client and how often?

•Did you a Gantt chart to schedule activities?

•Did you track your progress when the project parameters changed?

•You should also discuss what methods you used to gather information i.e. secondary research from online sources, open discussions on online forums, surveys, focus groups etc.

•You could explain how your plans and your methods changed when the lockdown came into force.

•What impact did this have on your project? Did it make it harder to gather information and connect with the client?

3.A list of the Outputs that the project created.

•The Outputs are things that you and your team created throughout the project such as a Rich Picture, CATWOE analysis, maybe a questionnaire, or a customer persona, or a comparative analysis of similar cities, or a demographic profile etc.

•In showing the Outputs you can provide a list and summary in the main body and then insert the individual elements in the appendix.

4.A summary of the Key Findings from the project and a considered explanation to show the value of the project (outputs & findings) to the client.

•This section is focused on your findings and what you provided to the client. This does not need to be a big discovery.

•The Findings are what you learnt from the project, and these should be discussed in the main body of the report.

•In this section you need to demonstrate the key findings of the project and show the value (contribution) of the project to the client in helping them to address their long-terms goals.

•As mentioned in class several times, a key output for the client from your involvement will have been ‘time to think’ and ‘the opportunity to reflect on new ideas’.

•Every project has made a contribution to their client, in this respect.

Answer rating: 100% (QA)

Consultancy Report HCMC Pilates Centre Expansion Overview of the Project and Scope The project involved assisting Tam Nguyen a qualified sports massage therapist and Pilates teacher in expanding her l... View the full answer