Project Description: Google is the most popular of search engines and it offers great tools that can help you with your Search Engine Optimization (SEO); tools like the Google Adwords Keyword Planner. For Project 3, watch this video: "Complete Google Keyword Planner Tutorial Step-By-Step - Google Ads Keyword Research Tool" and then answer the following questions: 1) What are the two ways in which you can discover new keywords when you are starting to use keyword planner? 2) What are the four targeting settings that you can adjust at the top? 3) Describe why it is important to know when keywords are being searched for more/less during the year. 4) Is it better to use Broad match, phrase match or exact match? Why? 5) Why is it important to use keywords on your website that are popular keywords people are searching for?