Promotional Mix Items ?(define each one): 1. 2. 3. 4. 5. 6. Match the IMC
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Question:
Promotional Mix Items ?(define each one):
1.
2.
3.
4.
5.
6.
Match the IMC tool to the definition
Broad IMC Tools | Match to its best definition/overview | |
A. Advertising | Targeted communication with customers to generate a response. | |
B. Sales Promotions | Utilizing corporate support for a cause or an activity | |
C. Online Marketing (website, online advertising) | Distribution of content to facilitate interpersonal interactions through various platforms. | |
D. Social Media | Designed to present the product in the best location in the store or to grab consumers interest through a display located at the point of purchase | |
E. Public Relations (including brochures, newsletters) | A paid form of communication delivered through a mass medium designed to persuade. | |
F. Personal Selling | Electronic media to build the brand image and educate the customers | |
G. Direct Marketing (mail, email, text) | Designed to entice consumers with tools like coupons or rebates. Designed for use in conjunction with other IMC tools. | |
H. In-store Merchandising and POS materials. | Two way communication that is designed to influence the buyer | |
I. Events and sponsorship | Build and maintain a positive image, generate media attention. |
Related Book For
An Introduction To Statistical Methods And Data Analysis
ISBN: 9781305465527
7th Edition
Authors: R. Lyman Ott, Micheal T. Longnecker
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