Provide a brief description of the Ikea  company and the overall market in which they operate.

• How would you define the Playing Field for this business? This should include focused parameters such as the market, segment, product, service, geography, and price where you will choose to compete. Narrow down the market to a particular segment based on customer and/or geography, and the company based on product or price.

Answer rating: 100% (QA)

IKEA is a multinational company that specializes in designing and selling readytoassemble furniture ... View the full answer