Provide a link to an online advertisement that was not discussed in class (it can be a
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Provide a link to an online advertisement that was not discussed in class (it can be a video ad similar to a TV ad, a display ad similar to a magazine ad or even a simple text ad like Google uses). For this ad, identify the implied positioning of the product advertised and the consumer benefit segment being targeted. Also, discuss anything in the ad that likely is tied to the demographics/psychographics of this targeted benefit segment. In addition, provide and explain one additional idea that you feel would further tie the ad content to the segment's demographics/psychographics profile.
Related Book For
Advanced Financial Accounting
ISBN: 978-0078025624
10th edition
Authors: Theodore E. Christensen, David M. Cottrell, Richard E. Baker
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