PUSHKAS- A USA based sports shoes company is planning to enter into your home country market. This
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Question:
a. The company decides to reach out to the Generation Y and Z consumers in your market, which media would you recommend the marketers to use to influence this target market? Discuss. (8 marks)
b. Help the company identify appropriate reference group(s) to promote the brand amongst the target market?
c. Which one (1) of the three techniques can marketers use to encourage consumer compliance? Explain.
Related Book For
Understanding Business Ethics
ISBN: 9781506303239
3rd Edition
Authors: Peter A. Stanwick, Sarah D. Stanwick
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