Q1. How can a company effectively enter a new market when faced with significant cul- tural differences? Provide a case study that highlights the challenges faced by the company and the market entry strategy adopted. What are some of the cultural differences that the company needs to be aware of before entering the new market? How can the company conduct cultural research to better understand the target mar- ket? What market entry modes are best suited for the company in this situation and why? How can the company adapt its marketing and communication strategies to better resonate with the target market? What are the potential risks associated with cultural differences, and how can the company mitigate these risks?