Computer printer manufacturers usually sell printers at a low margin over cost and generate much more...
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Computer printer manufacturers usually sell printers at a low margin over cost and generate much more income from subsequent sales of the high margin ink cartridges required for each printer. One global printer manufacturer now designs its printers so that they work only with ink cartridges made in the same region. Ink cartridges purchased in the United States will not work with the same printer model sold in Europe, for example. This "region coding" of ink cartridges does not improve performance. Rather, it prevents consumers and Gray marketers from buying the product at a lower price in another region. The company says this policy allows it to maintain stable prices within a region rather than continually changing prices due to currency fluctuations. 1. Were the company's actions ethical? Why or why not? (3 Marks). What is the moral intensity of this incident? Please explain your answer (3 Marks). 2. Computer printer manufacturers usually sell printers at a low margin over cost and generate much more income from subsequent sales of the high margin ink cartridges required for each printer. One global printer manufacturer now designs its printers so that they work only with ink cartridges made in the same region. Ink cartridges purchased in the United States will not work with the same printer model sold in Europe, for example. This "region coding" of ink cartridges does not improve performance. Rather, it prevents consumers and Gray marketers from buying the product at a lower price in another region. The company says this policy allows it to maintain stable prices within a region rather than continually changing prices due to currency fluctuations. 1. Were the company's actions ethical? Why or why not? (3 Marks). What is the moral intensity of this incident? Please explain your answer (3 Marks). 2.
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Answer rating: 100% (QA)
1 The companys actions can be seen as unethical due to several reasons First and foremost the practice of region coding ink cartridges restricts consu... View the full answer
Related Book For
Introduction to Business Law
ISBN: 978-1285860398
5th edition
Authors: Jeffrey F. Beatty, Susan S. Samuelson
Posted Date:
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