Q2: the chocolate company, MARS, has suffered from floatation of the Egyptian pound and lost some of
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Q2: the chocolate company, MARS, has suffered from floatation of the Egyptian pound and lost some of its sales. Explain what kind of environment is affecting MARS, and how MARS have responded to this factor.
Q3: Lay's is an international brand of potato chips that is offered in the market in a variety of flavors that meet every taste, sizes and is sold in prices ranging from 1 SAR to 10 SAR. Mention the segmentation categories and variables that Lay's uses to segment its market.
Q4: Conduct a SWOT analysis on Maistro Pizza.
Q5: When would the selling concept be useful?
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