Quality Specifications Performance Primary product or service characteristics Features Added touches, secondary characteristics Reliability/durability Consistency of...
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Quality Specifications Performance Primary product or service characteristics Features Added touches, secondary characteristics Reliability/durability Consistency of performance over time Serviceability Ease of repair Ease Aesthetics Sensory characteristics Perceived Quality Past performance and reputation Instructor Slides 10-6 Quality Specifications Performance Primary product or service characteristics Features Added touches, secondary characteristics Reliability/durability Consistency of performance over time Serviceability Ease of repair Ease Aesthetics Sensory characteristics Perceived Quality Past performance and reputation Instructor Slides 10-6
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