1. Describe the relevant organizational strengths and weaknesses, and external opportunities and threats, of The American Eatery "Super Donuts" in the Canadian market.

2. Describe the nature and use of the product or service of The American Eatery "Super Donuts" (features, benefits, proprietary issues, required modifications, etc.) that the organization will be introducing to the Canadian market.

3. Explain the political, economic, socio-cultural, legal, and cultural factors that could impact the sales and marketing plan of The American Eatery "Super Donuts" in the Canadian market.

4. Provide information on customers of The American Eatery "Super Donuts" (consumer and business), including their needs, wants, challenges, available solutions, and journeys.

Answer rating: 100% (QA)

1 The American Eatery Super Donuts has a strong brand presence in the United States which can be leveraged to enter the Canadian market The company ha... View the full answer