QUESTION 1 OF 6 Social media objectives should: Choose only ONE best answer. A B C...
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QUESTION 1 OF 6 Social media objectives should: Choose only ONE best answer. A B C D E Be independent of competing marketing and organizational goals. Adhere to the S.M.A.R.T. framework (Specific, Measurable, Achievable, Resourced, Time-bound). Adhere to the CCAF framework: context, challenge, activity, feedback. Flow from, and directly support, social media tactics. Be finalized early, so marketing goals can be designed around them. QUESTION 1 OF 6 Social media objectives should: Choose only ONE best answer. A B C D E Be independent of competing marketing and organizational goals. Adhere to the S.M.A.R.T. framework (Specific, Measurable, Achievable, Resourced, Time-bound). Adhere to the CCAF framework: context, challenge, activity, feedback. Flow from, and directly support, social media tactics. Be finalized early, so marketing goals can be designed around them.
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B Adhere to the SMART framework Specific Measurable Achievable Resourced Timebound Social media obje... View the full answer
Related Book For
Operations Management Creating Value Along the Supply Chain
ISBN: 978-0470525906
7th Edition
Authors: Roberta S. Russell, Bernard W. Taylor
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