Questions on ABC Fashion ABC Fashions specializes in selling affordable, fashionable clothes to an urban, young,...

 

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Questions on ABC Fashion ABC Fashions specializes in selling affordable, fashionable clothes to an urban, young, female gendered identified market. The company has hired you to develop a digital marketing plan to help win back past customers aged 25 - 35 years. These people are power users of online shopping and almost all have a Smartphone. Of the many groups interested in their products, one is married with children. Their buying decisions are often based on finding something unique and a reasonable price. They often use search engines and the keywords unique work clothes for women. Two years ago 100,000 people made a purchase through the ABC website. Last year only 50,000 returned to make another purchase. The main reason customers to do not return is because of problems selecting the correct size. The company has developed a new tool on their website called Right Fit. The Right Fit app is not something ABC competition's offer. Question 46 (2 points) Listen What is ABC's business objective? Rewrite this objective as a User Goal. Questions on ABC Fashion ABC Fashions specializes in selling affordable, fashionable clothes to an urban, young, female gendered identified market. The company has hired you to develop a digital marketing plan to help win back past customers aged 25 - 35 years. These people are power users of online shopping and almost all have a Smartphone. Of the many groups interested in their products, one is married with children. Their buying decisions are often based on finding something unique and a reasonable price. They often use search engines and the keywords unique work clothes for women. Two years ago 100,000 people made a purchase through the ABC website. Last year only 50,000 returned to make another purchase. The main reason customers to do not return is because of problems selecting the correct size. The company has developed a new tool on their website called Right Fit. The Right Fit app is not something ABC competition's offer. Question 46 (2 points) Listen What is ABC's business objective? Rewrite this objective as a User Goal.

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ABCs Business Objective and User Goal Business Objective Win back past customers aged 2... View the full answer