Questions: The Schulich School of Business at York University is planning to offer an online part-time MSCM
Question:
Questions:
The Schulich School of Business at York University is planning to offer an online part-time MSCM degree for working professionals. The expectations are that (a) the online part-time MSCM degree will have the same rigor and requirements as the currently-offered face-to-face, part-time MSCM degree and (b) student demand will be present and not an issue. Moreover, once launched, the face-to-face, part-time MSCM degree will be phased out. Suppose there is only one competitor in the marketplace, the No Name Online MSCM degree from No Name University, whose advertising motto is learn at your own pace from standardized text materials over the internet without having to interface with professors at all during course delivery. This competitor has first-mover advantage and has offered the No Name Online MSCM degree for 7 years already. For Schulich to take "customers" away from No Name University (i.e., attract qualified students to choose to enroll in the Schulich online part-time MSCM degree over the No Name online MSCM degree, what is one order winner to emphasize and develop? Be specific and explain why.
Corporate Finance Core Principles and Applications
ISBN: 978-1259289903
5th edition
Authors: Stephen Ross, Randolph Westerfield, Jeffrey Jaffe, Bradford Jordan