Ratliff Appliances Company makes a household appliance with model number RM16. The goal for 2020 is to
Question:
Ratliff Appliances Company makes a household appliance with model number RM16. The goal for 2020 is to reduce direct materials usage per unit. No defective units are currently produced. Manufacturing conversion costs depend on production capacity defined in terms of RM16 units that can be produced. The industry market size for appliances increased 10% from 2019 to 2020. The following additional data are available for 2019 and 2020:
2019 | 2020 | |
Units Produced & Sold | 33,000 | 37,950 |
Selling Price | $ 360 | $ 345 |
Direct Materials (square feet) | 82,500 | 87,000 |
Direct Material Costs per square foot | $ 31 | $ 33 |
Manufacturing capacity (units) | 41,250 | 39,850 |
Total Conversion Costs | $ 866,250 | $ 797,000 |
Conversion Costs per unit of capacity | $ 21 | $ 20 |
a. Do you think Ratliff Co. is following a strategy of product differentiation or cost leadership? Explain your reasons.
b. Compute the adjusted units for the flexible / variable resource
c. Compute the adjusted capacity for the committed / fixed resource.
Horngrens Cost Accounting A Managerial Emphasis
ISBN: 978-0134453736
8th Canadian Edition
Authors: Srikant M. Datar, Madhav V. Rajan, Louis Beaubien