Read and make a marketing budget for Neom City and answer with an explanation for every point
Question:
Read and make a marketing budget for Neom City and answer with an explanation for every point with realistic numbers (cite with numbers and ratio)
the question is
make a plan for the marketing budget in the Neom city (use all ) forecast sales, market shares & costs (capital, operating, marketing, etc.), forecast
profitability (breakeven analysis), sensitivity analysis (best case and worst case)
Neom City, or Project Neom, is a planned zero-carbon smart city planned by the Saudi government, envisioned by the Saudi crown prince Mohammed Bin Salman.
The estimated budget for the project is calculated to be USD 500 billion, which both local and international investors will contribute. The city will be developed in multiple phases, with its first phase to be completed in 2025 and consisting of a linear 100-mile-long city, a floating industrial complex called the Oxagon, and Neom Bay International Airport.
The Saudi crown prince Mohammed Bin Salman unveiled his ambitious plans for the Neom project in 2017. He envisions Neom to be a city that redefines urban living with no roads & conventional cars and zero pollution. His grand plans include making Neom the city of the future that runs entirely on clean energy like green hydrogen.
It was also part of the kingdom's Vision 2030 to diversify the Saudi economy, prevent GDP leakage, and enhance foreign investment into the peninsular kingdom by making it a world-class smart city. Nadhmi Al Nasr was appointed as the Director of the Neom company - the flagship company responsible for developing the Neom city and overseeing the complete project management.
Financial Management for Public Health and Not for Profit Organizations
ISBN: 978-0132805667
4th edition
Authors: Steven A. Finkler, Thad Calabrese