Read: Strategic Management in Action: Applebee's Visit Applebee's Web site [www.applebees.com]. Then, using the Applebee's strategies as

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Read: "Strategic Management in Action: Applebee's"
Visit Applebee's Web site [www.applebees.com].

Then, using the Applebee's strategies as a model, discuss how other, perhaps local or traditional, restaurants could use new strategies to revive their reputation.

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International Marketing And Export Management

ISBN: 9781292016924

8th Edition

Authors: Gerald Albaum , Alexander Josiassen , Edwin Duerr

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Posted Date: Apr 15, 2024 03:03 AM

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Read: Strategic Management in Action: Applebee's Visit Applebee's Web site [www.applebees.com]. Then, using the Applebee's strategies as

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International Marketing And Export Management

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