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https://hbr.org/2019/03/case-study-should-a-direct-to-consumer-company-start-selling-on-amazon

Case: Should a Direct-to-Consumer Company Start Selling on Amazon?

Question 1: Should PedalSpark sell its new, lower-cost bike through Amazon? If so, how will they convince customers to buy online? If not, what other channels they should prefer and how to scale up sales?

Question 2: Evaluate the suggestions made by the CMO and CEO in the case.

Answer these questions briefly after reading the case study, I will ThumpsUp

Posted Date: May 15, 2024 06:37 AM

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