Read the excerpt below and answer the questions that follow: Kruger Shalati Train Bridge hotel to open
Question:
Read the excerpt below and answer the questions that follow:
Kruger Shalati Train Bridge hotel to open in December
The new Kruger Shalati: The Train on the Bridge (Links to an external site.)is set to be a chic, unique stay option opening up in December, offering the ultimate in bush experiences. The fixed train hotel will be built on top of the Selati Bridge in Kruger National Park above the Sabie River, where the first visitors to the park once made their stopover before its roads were built. The train, in its stationary position with an external walkway attached to the bridge structure, allows the Kruger Shalati rooms to be much larger than the expected traditional train compartment-style room - complete with floor-to-ceiling windows. The Afro-chic hotel will have 24 en-suite rooms able to sleep 48 guests, with another seven rooms in adjacent Kruger Shalati Bridge House accommodating 14 beds on land next to the bridge.
Management at the Kruger Shalati strongly encourage their staff to be more than just a job title and to take ownership of their responsibilities. Consistency is key in ensuring good customer service and can only be achieved through standardizing all policies and procedures.
More information about this hotel can be accessed at: https://www.krugershalati.com.
Planning is one of the most important management functions in any business. A front office manager’s first step in planning should involve determine the department’s goals. Planning also includes determining the strategies and tactics the department will use to attain the objectives. The Revenue Manager indicated that the establishment has the ideal of maintaining an average of 80% occupancy during the upcoming year. Management are to make use of the market condition approach in pricing the rooms.
As the front office manager, you are to research strategies and make recommendations on how this outcome can be achieved. The information obtained are to be compiled into a 5-10-page report that will be presented to the senior board of directors at their next strategic meeting. Headings that are to be used in the report are:
- The Target Market: Who the Hotel will be marketing their products to and how the hotel could reach the ideal target market.
- Technology that can be used to market the hotel.
- Promotions that the hotel can run through the year, keeping in mind the yearly calendar and events happening in the area.
- Customer satisfactory feedback.
Accounting
ISBN: 978-1118608227
9th edition
Authors: Lew Edwards, John Medlin, Keryn Chalmers, Andreas Hellmann, Claire Beattie, Jodie Maxfield, John Hoggett