Read the following case-study about Starbuck's and answer the subsequent questions at the end of the...

 

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Read the following case-study about Starbuck's and answer the subsequent questions at the end of the case. Sustainability initiatives in Starbucks Starbucks is a major global coffee company with its origins in Seattle, USA, but which now has more than 17,000 stores in over 55 countries. Besides from selling premium coffee, Starbucks has expanded its product line to include various warm and cold beverages, pastries, salads, breakfast, merchandise/accessories, gift items, books etc. In addition, Starbucks' products are available in supermarkets and other retail stores. Starbucks is an established brand and a market leader within coffee and other blend- drinks. Its mission is "to inspire and nurture the human spirit - one person, one cup and one neighborhood at a time" (www.starbucks.com). Starbucks has incorporated this statement into its overall strategy and is continuously striving at complying with it - partly through its engagement in various Corporate Social Responsibility (CSR) activities. This is highly evident throughout its corporate website where the company's CSR activities are not comprised into one separate report, but rather integrated into the entire website, hence the entire representation of the company. Starbucks first entered the corporate responsibility paradigm in 2000, when it developed a partnership with Conservation International with whom Starbucks created its ethical coffee-sourcing guidelines. Since then, Starbucks has expanded its CSR partnership with several different organizations, as well as it has founded its own Starbucks Foundation. Starbucks has also received acknowledgement for its efforts via public recognition. From this, it is evident that Starbucks is engaged in several CSR activities and is recognized as a major CSR conscious corporation at the macro level in the corporate world. Starbucks' stakeholders In order to evaluate whether Starbucks is tailoring its communication to its various stakeholders, the company has categorized its stakeholders into the following 3 main groups: 1. Primary stakeholders 2. Secondary stakeholders 3. Public stakeholders 4. Powerless stakeholders Customers; Shareholders/investors; and financial institutions. Environmental agencies; NGOs; Special interest groups; and international regimes. Governments; regulators; media; and local communities. Suppliers; and employees. Apply Frooman (1999) categorization (matrix) of stakeholders resource interdependence and recommend the appropriate strategy that Starbucks needs to follow with each stakeholder group. Justify your answer by discussing how each suggested strategy is appropriate for the specific stakeholder group (100 marks). Read the following case-study about Starbuck's and answer the subsequent questions at the end of the case. Sustainability initiatives in Starbucks Starbucks is a major global coffee company with its origins in Seattle, USA, but which now has more than 17,000 stores in over 55 countries. Besides from selling premium coffee, Starbucks has expanded its product line to include various warm and cold beverages, pastries, salads, breakfast, merchandise/accessories, gift items, books etc. In addition, Starbucks' products are available in supermarkets and other retail stores. Starbucks is an established brand and a market leader within coffee and other blend- drinks. Its mission is "to inspire and nurture the human spirit - one person, one cup and one neighborhood at a time" (www.starbucks.com). Starbucks has incorporated this statement into its overall strategy and is continuously striving at complying with it - partly through its engagement in various Corporate Social Responsibility (CSR) activities. This is highly evident throughout its corporate website where the company's CSR activities are not comprised into one separate report, but rather integrated into the entire website, hence the entire representation of the company. Starbucks first entered the corporate responsibility paradigm in 2000, when it developed a partnership with Conservation International with whom Starbucks created its ethical coffee-sourcing guidelines. Since then, Starbucks has expanded its CSR partnership with several different organizations, as well as it has founded its own Starbucks Foundation. Starbucks has also received acknowledgement for its efforts via public recognition. From this, it is evident that Starbucks is engaged in several CSR activities and is recognized as a major CSR conscious corporation at the macro level in the corporate world. Starbucks' stakeholders In order to evaluate whether Starbucks is tailoring its communication to its various stakeholders, the company has categorized its stakeholders into the following 3 main groups: 1. Primary stakeholders 2. Secondary stakeholders 3. Public stakeholders 4. Powerless stakeholders Customers; Shareholders/investors; and financial institutions. Environmental agencies; NGOs; Special interest groups; and international regimes. Governments; regulators; media; and local communities. Suppliers; and employees. Apply Frooman (1999) categorization (matrix) of stakeholders resource interdependence and recommend the appropriate strategy that Starbucks needs to follow with each stakeholder group. Justify your answer by discussing how each suggested strategy is appropriate for the specific stakeholder group (100 marks).

Answer rating: 100% (QA)

Frooman 1999 Categorization of Stakeholders Resource Interdependence provides a framework for evaluating the relationship between a company and its stakeholders based on their level of resource depend... View the full answer