Read the Journal of Consumer Research article called Tweets We Like Aren't Alike: Time of Day Affects
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Question:
Read the Journal of Consumer Research article called "Tweets We Like Aren't Alike: Time of Day Affects Engagement with Vice and Virtue Tweets," and answer the following questions.
1. What is the core argument/prediction? What are the IV(s) and DV(s)?
2. What is the rationale behind their arguments?
3. What consumer behavior theories/concepts do the authors use to back up their predictions?
4. What are the managerial implications of the findings?
Related Book For
Research Methods For Business Students
ISBN: 9781292208787
8th Edition
Authors: Mark Saunders, Philip Lewis, Adrian Thornhill
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