Read the statement and think about key principles of marketing, then provide your rationale for your answers.
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Read the statement and think about key principles of marketing, then provide your rationale for your answers. A few decades ago, the idea of marketing in many health care organizations was almost unthinkable. Discuss why health care organizations of the past were slow to integrate marketing principles and practices as compared to other industries. What are the ways it has changed today, who are the primary marketing targets today, and do you believe the current efforts of health care organizations are effective?
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Management Accounting Information for Decision-Making and Strategy Execution
ISBN: 978-0137024971
6th Edition
Authors: Anthony A. Atkinson, Robert S. Kaplan, Ella Mae Matsumura, S. Mark Young
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